Instagram provides Business Insights to help businesses learn more about their followers and performance on the platform. You can get access to Reach, Impressions, Stories, Follower demographics, Profile stats, and Mentions. To use Business Insights, you need to convert to a Business Profile and link it to a Facebook Page. You can learn how to convert your Instagram account to a Business Profile here

To start tracking Business Insights on, connect the Facebook Page associated with your Instagram Business Profile to your report. You can connect it by clicking the "Connect Instagram Business Profile" button at the top of your report, or in your report settings:

  1. Go to your report and click the gear icon from the top menu.
  2. Click the “Connect Instagram Business Profile”.
  3. You’ll be directed to Facebook to authorize and grant permissions to access your Facebook Pages.

Please make sure you are logged into your personal Facebook account and that you are an admin of the Business Page linked to your Instagram account.

Once you've given the app all the required permissions to access your page, your report will be updated with the new Insights.

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