Note: Profile metrics are calculated in the PST timezone

Profile Visits

The number of times the Profile was visited during the selected date range.

Historical data for Profile Visits is available for up to two years or since converted to a business account.

Impressions

The number of times Posts, Stories and Ads were viewed during the selected date range.

Historical data for Impressions is available for up to two years or since converted to a business account.

Reach

The number of times Posts, Stories and Ads were viewed by unique accounts during the selected date range.

Historical data for Reach is available for Instagram business accounts for up to two years or since converted to a business account.

Website Taps

The number of Taps on the link to the website in the bio during the selected date range.

Website Taps data is available for Instagram business accounts for up to two years or since converted to a business account.

Text Button Taps

The number of Taps on the Text button in the bio during the selected date range.

Historical Text Button Taps data is available for Instagram business accounts for up to two years or since converted to a business account.

Email Button Taps

The number of Taps on the Email button in the bio during the selected date range.

Historical Email Contacts data is available for Instagram business accounts for up to two years or since converted to a business account.

Call Button Taps

The number of Taps on the phone number or Call Now button in the bio during the selected date range.

Historical Call Button Taps data is available for Instagram business accounts for up to two years or since converted to a business account.

Business Address Taps

The number of Taps on the Business Address link in the bio during the selected date range.

Historical Business Address Taps data is available for Instagram business accounts for up to two years or since converted to a business account.

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