Note: Profile metrics are calculated in the PST timezone
Profile Visits
The number of times the Profile was visited during the selected date range.
Historical data for Profile Visits is available for up to two years or since converted to a business account.
Impressions
The number of times Posts, Stories and Ads were viewed during the selected date range.
Historical data for Impressions is available for up to two years or since converted to a business account.
Reach
The number of unique accounts who viewed any of the Posts, Stories and Ads during the selected date range.
Note: The Total Reach number is available only for date ranges that are less than 30 days. Since Reach measures unique accounts, calculating Total Reach for longer timeframes by simply summing up daily Reach values would result in counting the same user more than once, and a non-unique Reach.
Historical data for Reach is available for Instagram business accounts for up to two years or since converted to a business account.
Reach Distribution
The percentage of followers and non-followers who viewed your Posts, Stories and Ads during the selected date range.
Due to the Instagram API limitations, this metric is only available for date ranges that are less than 30 days.
Accounts Engaged
The number of unique accounts who interacted with your Posts, Stories and Ads during the selected date range. Interactions can include actions such as likes, saves, comments, shares or replies.
Historical data for Engaged Accounts is available since May 2023.
Shares
The number of times all Posts, Stories and Ads were shared during the selected date range.
Historical data for Shares is available for Instagram business accounts for up to two years or since converted to a business account.
Website Taps
The number of Taps on the link to the website in the bio during the selected date range.
Website Taps data is available for Instagram business accounts for up to two years or since converted to a business account.
Text Button Taps
The number of Taps on the Text button in the bio during the selected date range.
Historical Text Button Taps data is available for Instagram business accounts for up to two years or since converted to a business account.
Email Button Taps
The number of Taps on the Email button in the bio during the selected date range.
Historical Email Contacts data is available for Instagram business accounts for up to two years or since converted to a business account.
Call Button Taps
The number of Taps on the phone number or Call Now button in the bio during the selected date range.
Historical Call Button Taps data is available for Instagram business accounts for up to two years or since converted to a business account.
Business Address Taps
The number of Taps on the Business Address link in the bio during the selected date range.
Historical Business Address Taps data is available for Instagram business accounts for up to two years or since converted to a business account.