Profile Views

The number of unique Instagram accounts that have visited your business profile during the selected date range.

Historical data for Profile views is available for Instagram business accounts for up to two years, or since converted to a business account.

Impressions

The total number of time posts, stories and promotions have been viewed.

Total Reach

The total number of times posts, stories and promotions have been viewed by unique Instagram accounts:

Historical data for Total Reach is available for Instagram business accounts for up to two years, or since converted to a business account.

Website Clicks

The number of clicks on links you have included as part of your business profile description during the selected date range.

Website Clicks data is available for Instagram business accounts for up to two years, or since converted to a business account.

Text Message Clicks

The number of clicks on the ‘Text Message’ button in your business profile during the selected date range.

Text Message Clicks data is available for Instagram business accounts for up to two years, or since converted to a business account.

Email Contacts

The number of clicks on the ‘Email’ button in your business profile during the selected date range.

Email Contacts data is available for Instagram business accounts for up to two years, or since converted to a business account.

Phone Call Clicks

The number of clicks on the ‘Call’ button in your business profile during the selected date range.

Phone Call Clicks data is available for Instagram business accounts for up to two years, or since converted to a business account.

Get Directions Clicks

The number of clicks on the ‘Get Directions’ button in your business profile during the selected date range.

Get Directions Clicks data is available for Instagram business accounts for up to two years, or since converted to a business account.

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