Note: Profile metrics are calculated in the PST timezone

Profile Views

The number of unique accounts who visited Profile during the selected date range.

Historical data for Profile Views is available for up to two years, or since converted to a business account.

Impressions

The number of times Posts, Stories and Stories were viewed during the selected date range.

Historical data for Impressions is available for up to two years, or since converted to a business account.

Reach

The number of times Posts, Stories and Ads were viewed by unique accounts during the selected date range.

Historical data for Reach is available for Instagram business accounts for up to two years, or since converted to a business account.

Website Clicks

The number of Clicks to links in Profile description during the selected date range.

Website Clicks data is available for Instagram business accounts for up to two years, or since converted to a business account.

Text Message Clicks

The number of Clicks to the Text Message button in Profile during the selected date range.

Historical Text Message Clicks data is available for Instagram business accounts for up to two years, or since converted to a business account.

Email Contacts

The number of Clicks to the Email button in Profile during the selected date range.

Historical Email Contacts data is available for Instagram business accounts for up to two years, or since converted to a business account.

Phone Call Clicks

The number of Clicks to the Call button in Profile during the selected date range.

Historical Phone Call Clicks data is available for Instagram business accounts for up to two years, or since converted to a business account.

Get Directions Clicks

The number of Clicks to the Get Directions button in Profile during the selected date range.

Historical Get Directions Clicks data is available for Instagram business accounts for up to two years, or since converted to a business account.

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