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A change to Instagram Ads data
A change to Instagram Ads data

April 23, 2021

Anna avatar
Written by Anna
Updated over a week ago

With Facebook Ads Manager, you can create ads across different placements (Facebook, Instagram, Messenger and Audience Network). This means Facebook shows your ads where they are likely to perform best.

Previously, showed Clicks, Impressions and Reach your ads gained across all placements. To be consistent with other metrics, your Instagram ads will now show Clicks, Impressions and Reach they gained on Instagram only.

All Instagram ads data has been updated to reflect this change.

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