New: Ad Spend

September 22, 2022

Anna avatar
Written by Anna
Updated over a week ago

We’ve added a new metric for Instagram - Ad Spend!

The new metric shows the amount of money spent on your Instagram ads.

If you run paid ads as part of your Instagram marketing strategy, tracking your ad spend is critical for measuring the effectiveness of a paid marketing strategy. makes it easy to track your ad budget and measure the performance of your paid campaigns.

The new Ad Spend data is available in the Ads section of your Instagram report. You can view your total account spend during a specific date range, daily costs and spend for each individual ad or boosted post.

Ad Spend has also been added to sorting options to quickly access your most costly ads and see how they perform.

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