Comparing your content and insights to a competitor’s is an important feature. This allows you to see how you can improve your existing content and see what works well and what does not for similar competitor accounts. 

To add a competitor report:

  1. Select ‘+Add’.
  2. Then select ‘Add Competitor Account’ from the drop-down menu.
  3. Enter the account username.
  4. Click ‘Add’. 

 Please note that you can only add competitors that are business accounts on Instagram.

The following metrics are available for competitor accounts:

Audience Insights:

  • Total Followers (follower count)
  • Growth of Total Followers

Posts Insights:

  • Number of Posts
  • Interactions
  • Post Engagement Rate
  • Profile Engagement Rate
  • Top Posts

Optimization Insights:

  • Best Time to Post
  • Best Time to Post, Engagement
  • Top Tags by Interactions
  • Most Effective Tags
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