The number of Posts published during the selected date range.

It allows you to easily track how may posts were uploaded, which type of content it was and when it was added. Note: If no posts were published on certain days, no data will be available for that date period. 

Historical data for the Number of Posts is available except for archived posts.

The number of Likes by Post Type during the selected date range.

The number of Comments by Post Type during the selected date range.

The number of times Reels, Carousels or Videos published during the selected date range were viewed.
​

Historical data for Video Views is available for Instagram business profiles for up to two years, or since converted to a business profile.

The number of times Posts published during the selected date range were viewed.

Historical data for Impressions is available for Instagram business profiles for up to two years, or since converted to a business profile.
​

The number of times Posts were viewed by unique accounts during the selected date range. You can see the metric breakdown by content type and account type.
​

Historical data for Reach is available for Instagram business profiles for up to two years, or since converted to a business profile.
​

The number of times Posts published during the selected date range were shared.

Historical data for Reach is available for Instagram business profiles for up to two years, or since converted to a business profile.
​

The number of times Posts were saved during the selected date range.

Instagram users have the option to save a post to go back to at a later time. This can be found in the ‘Saved’ section of their profile. Saved posts can be an indication of how interesting or relevant your content is to your audience.

Historical data for Saves is available for Instagram business profiles for up to two years, or since converted to a business profile.
​

The number of times your Profile was visited from your Posts during the selected date range.
​

Historical data for Profile Visits from posts is available for Instagram business profiles for up to two years, or since converted to a business profile.
​
​

The sum of all Likes and Comments divided by the number of Posts and by the number of Followers on a given day during the selected date range. The percentage of Followers who interacted with Posts.

The graph shows the average Engagement Rate of Posts published during the selected date range.

Historical data for Post Engagement Rate is available except for archived posts.

The sum of all Likes and Comments divided by the number of Followers on a given day during the selected date range. The percentage of Followers who interacted with any of Posts.

Historical data for Profile Engagement Rate is available except for archived posts.

The average Reach Rate of Posts posted on the given day during the selected date range. The percentage of Followers who saw Posts.

The graph show the average Reach Rate of Posts published on a given day.

Historical data for Reach Rate is available for Instagram business profiles for up to two years, or since converted to a business profile.

The sum of all Likes, Comments and Saves divided by Reach and by the number of Posts on a given day during the selected date range. Engagement Rate by Reach shows the percentage of unique accounts reached who interacted with Posts.

The graph shows the average Engagement Rate by Reach of Posts published on a given day.

Historical data for Engagement Rate by Reach is available for Instagram business profiles for up to two years, or since converted to a business profile.

The change in the number of followers on the profile in the first 24 hours the media was published. This data is available on the Gold, Platinum and Agency plans and free trials.

Detailed data for each of your Post published during the selected date range. Posts can be sorted by Engagement Rate, Interactions, Likes, Comments, Reach, Reach rate, Impressions, Video Views, Saves, Shares, Profile Visits, Engagement Rate by Reach, and Follower Change.

Instagram profile media data is updated hourly on Gold, Platinum, Agency, old plans and free trials.

Historical data for Posts is available except for archived posts.