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Changes to Facebook Page Metrics: Fans to Followers, Page Impressions

November 21, 2025

Anna avatar
Written by Anna
Updated this week

Following recent changes to the Facebook API, we are making updates to the metrics we offer for Facebook Pages on Minter.io.

Fans replaced by Followers

The Fans data on Minter.io have been replaced by Followers. Followers reflects users who follow your Facebook Page.


The demographic metrics previously available for Fans now reflect Followers, including Country of Followers and City of Followers.


The Gender, Age and Language demographic metrics are no longer available through the Facebook API and have been removed.


We began transitioning to Follower data on November 21st, 2025. Historical data prior to this date will reflect the previous Fans data.

New: Page Impressions breakdown

Impressions in the Page section of your report are now divided by Followers and Non-followers. This allows you to see how much of your Page visibility comes from your existing audience versus users who don't follow your Page.

We understand that this transition may require adjustments to your analytics and reporting. If you have any questions or need assistance, please don't hesitate to reach out to us at support@minter.io.

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