This is the total number of your profile followers during the selected date range. 

Knowing this number allows you to see whether your account is increasing or decreasing in follower size. This also shows you what your brand’s potential reach is. Ideally your account should always be growing, even if it’s a slow increase!

Your Total Followers data is only available from the moment you added your account to  If you have a Facebook business page connected for your Instagram business account estimated follower data will be shown for up-to 2 years or since the account was converted to a business account. 

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