Best Time to post
This shows the times of the day and the days of the week when your audience was interacting with your content the most during the selected date range.
This is the sum of all likes and comments on your posts. The darkest red area is the best time for you to post.
Historical data is available except for archived posts.
Best Time to Post, Engagement
This shows the average engagement rate of posts published at specific times of the day and days of the week. The darkest red is the best time for you to post.
Historical data is available except for archived posts.
Post Types
This area shows you the different content types that you post. It also shows you the percentage of your content that is video, picture and carousel posts and also how many posts of each that you have published.
Historical data is available except for archived posts.
Most Engaging Post Types
This area shows you which content types are most engaging for your audience. It also shows you the percentage of your content that is video, picture and carousel posts and also how many interactions each post type received.
Historical data is available except for archived posts.
Top Photo Filters
This area shows you which of your photos filters you use most often across your Instagram account.
Historical data is available except for archived posts.
Most Engaging Photo Filters
This area shows you which of your photos filters receive the most engagement from your audience across your Instagram account.
Historical data is available except for archived posts.
Top Video Filters
This area shows you which of your video filters you use most often across your Instagram account.
Historical data is available except for archived posts.
Most Engaging Video Filters
This area shows you which of your video filters receive the most engagement from your audience across your Instagram account.
Historical data is available except for archived posts.
Top Tags by Interactions
This area shows the top tags used by the total number of interactions received during the selected date range.
Historical data is available except for archived and ad posts.
Most Effective Tags
This shows the top tags by the average number of interactions per post received during the selected date range.
Historical data is available except for archived posts.