Audit provides performance review and optimization tips for your Instagram profile. It includes an overall audit score for your profile and a detailed report on how to improve your performance on Instagram.

Audit takes into account four major aspects of your Instagram profile: bio settings, followers, posts and stories. Besides your overall profile score, you can see a detailed report for each section with the information on where you stand compared to other similar profiles. Below we'll look at what influences your score and ways to improve it.

Profile Picture

Your profile picture is the first thing new visitors look at when visiting your profile. It is also what sets you apart in the stories feed. Use your brand’s logo or a bold, clear image showcasing what your brand is all about.

Description

The Instagram bio description is where users go to for more information about your brand. Use this space to tell new visitors who you are and what you do, showcase a new product, share a brand’s campaign or link to your sister brands on Instagram.

Don’t let this opportunity go to waste but have a clear focus. Descriptions that are too long are collapsed under “more”, hiding important information from potential customers. For more Instagram bio ideas, check out our blog.

Link

Your bio is the only place on Instagram where you can place a permanent clickable link. Make sure you add a link to direct viewers to your website. You can have a carefully curated feed, but if you aren’t making it easy to purchase your products, you are very likely losing potential customers. Find more useful tips on using the link in your Instagram bio on our blog.

Follower Growth

Your follower growth rate indicates whether your Instagram strategy is working or not. Follower growth means you are reaching more potential customers, and with a bigger following, you are showing new users that lots of people like and trust your brand. This can encourage them to do the same. The Audit score takes into account your average monthly growth in the last 12 months.

Follower/Following Ratio

Your follower-to-following ratio is simply the ratio of your followers vs accounts that you follow. This number reflects your popularity and can be a good indicator of how trustworthy your brand is.

Posting Frequency

Instagram posts offer a perfect opportunity to connect with your audience, showcase products, share news and build brand awareness. Instagram posts have about a 4 times higher reach rate than stories. Publishing more posts is essential for getting your content seen by more potential customers. With Minter.io, you can find your optimal posting frequency on Instagram without losing connection with your audience or being too annoying.

Posting Schedule

Get the most value out of every post by posting at the right time. Experiment with your posting times to find what’s working for you. Using Minter.io, you can see when your followers are online and plan accordingly.

Reach Rate

Reach is an essential metric to track on Instagram. Creating content for Instagram will only work for your business if it’s being viewed by potential customers. Use hashtags, geotags, mentions and engage with other profiles to extend your exposure. For useful tips to increase your Reach on Instagram, check out this article.

Engagement Rate

We can determine how well a piece of content is performing by seeing how much engagement (likes and comments) it gets and how high the ratio of engagement to profile followers is. When people positively engage with content through likes and comments, not only does this trigger the Instagram algorithm to show the piece of content to more people, but it shows that other people trust and like the brand. Find tips to increase your Instagram engagement here.

Comments

Instagram offers a valuable space for you to engage with your audience. Use your post captions and comments to encourage communication with your audience. Add a call to action or ask a question in your post caption to spark a conversation. Find more ideas on the blog.

Use of Hashtags

Hashtags can help your content reach beyond your current audience and get the exposure they deserve. Use your brand’s unique hashtags to allow fans to find particular content easily or encourage user-generated content. Include niche, local hashtags to expand your reach without getting lost in a sea of content. More useful tips on using hashtags on our blog.

Media Types

Instagram is no longer just a photo-sharing app. It has evolved into a platform where you can share long and short video content through feed posts, stories, videos, and reels. Use the platform capabilities and keep your followers engaged by posting different media types.

Posting Frequency

Instagram Stories is a powerful feature which has given brands a more varied approach to content sharing. With the ability to include music, hashtags, mentions, geotags, polls, questions, stickers, feature products, repost user-generated content, add external links and more, stories offer a great way to keep the attention and easily and instantly interact with your followers. Using Minter.io, you can find your optimal story posting strategy for Instagram. Check out our blog for more Instagram Stories tips.

Reach Rate

Reach is an essential metric to track on Instagram. Don’t waste your time and energy. Make sure your Instagram content reaches relevant potential customers. Use hashtags, geotags, mentions and engage with other profiles to extend your exposure. For useful tips to increase your Reach on Instagram, check out this article.

Posting Schedule

Get the most value out of every story by posting at the right time. Experiment with your posting times to find what’s working for your brand. Using Minter.io you can see when your followers are online and plan accordingly.

Media Types

Be creative and use the platform capabilities and keep your followers engaged by posting different story types.

Your Instagram Audit score and report are updated every day.

Audit profile score is available on the Silver plan. Audit profile score with a detailed report is available on our Gold, Platinum and Agency plans. You can learn more about our plans and pricing here.

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