A new organic and paid data filter has been added to the Instagram and Facebook Posts tab and Twitter Tweets tab.

Previously, all aggregated metrics included organic and paid data with breakdowns only available at post- and tweet-level. This new feature allows you to view the total (organic + paid), organic only or paid only data for all your content metrics. For example, you can now see the total number of paid likes, comments, impressions, saves and views your promoted posts gained.

The new filter is available on the Platinum and Agency plans.