To add a competitor report, select "+Add" > "Add Competitor Account" from the top menu and enter the account username. 

Please note that you can only add competitors which are business accounts on Instagram. 


The following metrics are available for competitor accounts:

Audience Insights:

  • Total Followers (follower count)
  • Growth of Total Followers

Posts Insights:

  • Number of Posts
  • Interactions
  • Post Engagement Rate
  • Profile Engagement Rate
  • Top Posts

Optimization Insights:

  • Best Time to Post
  • Best Time to Post, Engagement
  • Top Tags by Interactions
  • Most Effective Tags
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