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Facebook Page Competitor Metrics
Facebook Page Competitor Metrics

Benchmark your performance against competitors

Anna avatar
Written by Anna
Updated over a month ago

Audience

Fans

The number of times the Page was liked during the selected date range.

Facebook Fans Growth


Historical data for Fans is available from the day the Page is added to Minter.io.

Fan Change

The absolute increase or decrease in the number of Fans during the selected date range.


Historical data for Fans is available from the day the Page is added to Minter.io.


Posts

Number of Posts

The total number of posts published during the selected date range.


Number of Likes

The total number of Likes on Posts published during the selected date range.

Number of Comments

The number of comments on Posts published during the selected date range.

Number of Shares

The total number of Shares on Posts published during the selected date range.

Post Engagement Rate

The percentage of Fans who interacted with Posts published during the selected date range. Calculated as the sum of Likes, Comments and Shares divided by the number of Posts and by the number of Fans on a given day during the selected date range.

The graph shows the average Engagement Rate of posts published during the selected date range.

Page Engagement Rate

The percentage of Fans who interacted with any of Posts published during the selected date range. Calculated as the sum of Likes, Comments and Shares divided by the number of Followers on a given day during the selected date range.

Fan Change

The change in the number of Fans on the Page in the first 24 hours the media was published.

Top Posts

Detailed data for each of the Posts published during the selected date range. You can sort your top posts by Engagement Rate, Likes, Comments, Shares, Reach, Impressions, Video Views, Link Clicks, Reach Rate, Engagement Rate by Reach, Fan Change, or by Date.


Optimization

Best Time to Post, Engagement

The average Engagement Rate of Posts published at specific times of the day and days of the week during the selected date range. The darkest red is the best time for you to post.

Post Types

The distribution of Posts published during the selected date range by type.

Most Engaging Post Types

The distribution of Post Types used during the selected date range by the number of interactions received.

Top Hashtags by Interactions

The top hashtags used on Posts during the selected date range by the total number of interactions received.

Most Effective Hashtags

The top hashtags used on Posts during the selected date range by the average number of interactions received.

Number of Hashtags

The number of Posts published during the selected date range grouped by the number of hashtags used.

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