Number of Posts
The total number of Posts published during the selected date range.
Note: If no posts were published on certain days, no data will be available for that date period.
Number of Likes
The total number of Likes on Posts published during the selected date range.
Number of Comments
The total number of comments on Posts published during the selected date range.
Number of Shares
The total number of Shares on Posts published during the selected date range.
Video Views
The number of times Videos published during the selected date range were played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Impressions
The total number of times Posts published during the selected date range were viewed.
Reach
The total number of unique users who viewed Posts during the selected date range.
Please note that, unlike other metrics, the Reach graph does not show data related to Posts published on a given day. Instead, it reports when Reach was gained, regardless of the publication date of the posts.
Post Engagement Rate
The percentage of Fans who interacted with Posts published during the selected date range. Calculated as the sum of Likes, Comments and Shares divided by the number of Posts and by the number of Fans on a given day during the selected date range.
The graph shows the average Engagement Rate of Posts published during the selected date range.
Page Engagement Rate
The percentage of Fans who interacted with any of Posts published during the selected date range. Calculated as the sum of Likes, Comments and Shares divided by the number of Followers on a given day during the selected date range.
Reach Rate
The percentage of audience that viewed Posts published during the selected date range. Calculated as the total number of unique accounts that viewed Posts published during the selected date range divided by the number of Fans on the day of the post. The graph shows the average Reach Rate of Posts published on a given day.
Engagement Rate by Reach
The sum of all Likes, Comments and Shares divided by Reach. The graph shows the average Engagement Rate by Reach of Posts published on a given day during the selected date range.
Fan Change
The change in the number of Fans on the Page in the first 24 hours the media was published.
Top Posts
Detailed data for each of the Posts published during the selected date range. You can sort your top posts by Engagement Rate, Likes, Comments, Shares, Reach, Impressions, Video Views, Link Clicks, Reach Rate, Engagement Rate by Reach, Fan Change, or by Date.