Comparing your content and insights to a competitor’s is an important feature. This allows you to see how you can improve your existing content and see what works well and what does not for similar competitor accounts. 

To add a competitor report:

  1. Select ‘+Add’.
  2. Then select the type of competitor account you would like to add from the drop-down menu.
  3. Enter the account username.
  4. Click ‘Add’.

 Please note that you can only add competitors that are business accounts for Instagram.

The following metrics are available for Instagram competitor accounts:

Audience Insights:

  • Total Followers (follower count)
  • Growth of Total Followers


Posts Insights:

  • Number of Posts
  • Interactions
  • Post Engagement Rate
  • Profile Engagement Rate
  • Top Posts


Optimization Insights:

  • Best Time to Post
  • Best Time to Post, Engagement
  • Top Tags by Interactions
  • Most Effective Tags

The following metrics are available for Twitter competitor accounts:

Audience Insights:

  • Total Followers (follower count)
  • Growth of Total Followers
  • Gained and Lost Followers
  • Total Following
  • Gender of Followers
  • Countries of Followers (As both a map and a graph)
  • Cities of Followers
  • Language of Followers
  • Follower/Following Ratio


Tweet Insights:

  • Number of Tweets
  • Number of Retweets
  • Number of Likes
  • Tweet Engagement Rate
  • Profile Engagement Rate
  • Top Tweets


Mention Insights:

  • Number of Mentions
  • Likes (Mentions)
  • Retweets (Mentions)
  • Unique Users (Mentions)
  • Hashtags in Mentions
  • Mention Sentiment Rate
  • Language of Mentions
  • Top Mentions
  • Number of Replies
  • Likes (Replies)
  • Unique Users (Replies)
  • Reply Sentiment Rate
  • Language of Mentions
  • Top Replies


Optimization Insights:

  • Best Time To Post, Engagement
  • Top Tags by Engagements
  • Most Effective Tags
  • Number of Hashtags
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