Comparing your content and insights to a competitor’s is an important feature. This allows you to see how you can improve your existing content and see what works well and what does not for similar competitor accounts.
To add a competitor report:
- Select ‘+Add’.
- Then select ‘Add Competitor Account’ from the drop-down menu.
- Enter the account username.
- Click ‘Add’.
Please note that you can only add competitors that are business accounts on Instagram.
Competitor data is automatically updated on a daily basis at 7:00 UTC.
The following metrics are available for competitor accounts:
- Total Followers (follower count)
- Growth of Total Followers
- Number of Posts
- Post Engagement Rate
- Profile Engagement Rate
- Top Posts
- Best Time to Post
- Best Time to Post, Engagement
- Top Tags by Interactions
- Most Effective Tags