Comparing your content and insights to a competitor’s is an important feature. This allows you to see how you can improve your existing content and see what works well and what does not for similar competitor accounts.
To add a competitor report:
Select ‘+Add’.
Then select the type of competitor account you would like to add from the drop-down menu.
Enter the account username.
Click ‘Add’.
Please note that you can only add competitors that are business accounts for Instagram.
The following metrics are available for Instagram competitor accounts:
Audience Insights:
Total Followers (follower count)
Growth of Total Followers
Posts Insights:
Number of Posts
Interactions
Post Engagement Rate
Profile Engagement Rate
Top Posts
Optimization Insights:
Best Time to Post
Best Time to Post, Engagement
Top Tags by Interactions
Most Effective Tags
The following metrics are available for Twitter competitor accounts:
Audience Insights:
Total Followers (follower count)
Growth of Total Followers
Gained and Lost Followers
Total Following
Gender of Followers
Countries of Followers (As both a map and a graph)
Cities of Followers
Language of Followers
Follower/Following Ratio
Tweet Insights:
Number of Tweets
Number of Retweets
Number of Likes
Tweet Engagement Rate
Profile Engagement Rate
Top Tweets
Mention Insights:
Number of Mentions
Likes (Mentions)
Retweets (Mentions)
Unique Users (Mentions)
Hashtags in Mentions
Mention Sentiment Rate
Language of Mentions
Top Mentions
Number of Replies
Likes (Replies)
Unique Users (Replies)
Reply Sentiment Rate
Language of Mentions
Top Replies
Optimization Insights:
Best Time To Post, Engagement
Top Tags by Engagements
Most Effective Tags
Number of Hashtags