Max Follower Change

This number shows the maximum number of followers you gained in one day, week or month (depending on what’s selected in the time range picker in the upper right).

You can also see when it happened below the number.

Total Followers

This is the total number of your profile followers during the selected date range. 

Knowing this number allows you to see whether your account is increasing or decreasing in follower size. This also shows you what your brand’s potential reach is. Ideally your account should always be growing, even if it’s a slow increase!

Your Total Followers data is only available from the moment you added your account to Minter.io.  If you have a Facebook business page connected for your Instagram business account estimated follower data will be shown for up-to 2 years or since the account was converted to a business account. 

Growth of Total Followers

This is the sum of increases or decreases in followers during the selected date range.

This allows you to easily see at a glance the number of follower change per day, week or month! Monitoring the days with the most significant increases or decreases in follower amounts can give insight into which content is attracting new follows and which content triggers unfollows.

Your Growth of Total Followers data is available for business accounts for up to two years back or since the account was converted to a business account.

Gained and Lost Followers

This is the number of gained and lost followers during the selected date range. Monitoring the days with the most significant gains or losses in follower amounts can give insight into which content is attracting new follows and which content triggers unfollows.

Your Gained and Lost Followers data is only available from the moment you added your account to Minter.io. The graph will not be visible until there is data available to display.

Total Following

This is the total number of your profile following during the selected date range.

Gender of Followers

This is the gender ratio of your followers during the selected date range.

This allows you to see which percentage of your traffic is women and which percentage is men. This enables you to adjust your content to ensure it has maximum relevance.

Your Gender of Followers data is available for the ‘All Time’ date range. Daily changes are incorporated from the date you connect your Instagram account to Minter.io

Age of Followers

This shows the age distribution of your followers during the selected date range.

This enables you to understand which life stage your audience is at, so that you can adjust your content and market it accordingly.

Your Age of Followers data is available for the ‘All Time’ date range. Daily changes are incorporated from the date you connect your Instagram account to Minter.io

Countries of Followers

This shows the countries of new followers during the selected date range on a map/without map.

Different countries have different cultures, buying habits and taste. Knowing the countries of your followers is an important metric to utilise so that you can publish relevant content.

Your Countries of Followers data is available for the ‘All Time’ date range. Daily changes are incorporated from the date you connect your Instagram account to Minter.io

Cities of Followers

This shows the cities of your new followers during the selected date range.

Knowing city data allows you to be very specific when you are displaying targeted content to your followers, which can lead to higher engagement levels! E.g. knowing that 65% of your followers are from the city of London, UK could enable you to show more London specific events or product promotions.

Your Cities of Followers data is available for the ‘All Time’ date range. Daily changes are incorporated from the date you connect your Instagram account to Minter.io

Language of Followers

This shows the languages of new followers during the selected date range.

Language is an important factor to consider in your marketing efforts to ensure that you are reaching people with content which they can fully understand and can engage with.

Your Language of Followers data is available for the ‘All Time’ date range. Daily changes are incorporated from the date you connect your Instagram account to Minter.io

Followers Online

This shows the times of the day and the days of the week when your followers were most active on Instagram during the selected date range.

This is a great piece of information to be aware of so that you can ensure your content is added at the times when it is most likely to be seen and interacted with.

Your Followers Online data is available for the ‘All Time’ date range. Daily changes are incorporated from the date you connect your Instagram account to Minter.io

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