Fans
The total number of time your Page has been liked during the selected date range.
Historical data for Total Fans is available for up to two years.
Growth of Fans
The absolute increase or decrease in Fans during the selected date range.
This allows you to easily see the number of fan change per day, week or month! Monitoring the days with the most significant increases or decreases in fan amounts can give insight into which content is attracting new likes and which content triggers unlikes.
Historical data for Growth of Total Fans is available for up to two years.
Gained and Lost Fans
The number of Gained and Lost Fans during the selected date range.
Monitoring the days with the most significant gains or losses in fan amounts can give insight into which content is attracting new fans and which content triggers Unlikes.
Historical data for Gained and Lost Fans is available for up to two years.
Gender of Fans
The gender ratio of your Fans during the selected date range.
This allows you to see which percentage of traffic to your profile is women and which percentage is men. This enables you to adjust your content to ensure it has maximum relevance.
Historical data for Gender of Fans is available for up to two years.
Age of Fans
The distribution of Age of Fans during the selected date range.
This enables you to understand which life stage your audience is at, so that you can adjust your content and market it accordingly.
Historical data for Age of Fans is available for up to two years.
Countries of Fans
The countries of Fans during the selected date range on a map/without map.
Different countries have different cultures, buying habits and taste. Knowing the countries of your fans is an important metric to utilise so that you can publish relevant content.
Historical data for Countries of Fans is available for up to two years.
Cities of Fans
The cities of Fans during the selected date range.
Knowing city data allows you to be very specific when you are displaying targeted content to your fans, which can lead to higher engagement levels! E.g. knowing that 65% of your fans are from the city of London, UK could enable you to show more London specific events or product promotions.
Historical data for Cities of Fans is available for up to two years.
Language of Fans
The languages of Fans during the selected date range.
Language is an important factor to consider in your marketing efforts to ensure that you are reaching people with content which they can fully understand and can engage with.
Historical data for Language of Fans is available for up to two years.
Fans Online
This shows the times of the day and the days of the week when your Fans were most active on Facebook during the selected date range.
This is a great piece of information to be aware of so that you can ensure your content is added at the times when it is most likely to be seen and interacted with.
Historical data for Fans Online is available for up to two years.