This is the total number of stories published during the selected date range.

Instagram stories are an amazing way to get your brand’s message out into the world, engage with your audience and get discovered by new users!

There is no historical data available for Number of Stories.

Impressions

This is the total number of times your stories were seen. This is an important figure to note when understanding how impactful your stories are to Instagram users.

There is no historical data available for Impressions.

Replies

This is the total number of times people send a message through the ‘Send Message’ option on your story.

Tip: Ask questions and use polls to get your followers involved in your business! People love to feel heard, and asking questions is the perfect way to do that and gather feedback at the same time!

There is no historical data available for Replies.

Exits

This is the number of times someone swiped from one of your stories to someone else’s story, or returned to their feed. This is important to determine how long you hold story viewers’ attention before they move on.

There is no historical data available for Exits.

Taps Forward

This is the number of taps on your story to see the next story post. This is important to determine how long you hold story viewers’ attention before they move onto the next story post in the queue.

Tip: Users can sometimes tap forwards if your stories have video posts that are too long. Review the stories with the highest number of taps forward to find similar themes like length, text content or image content.

There is no historical data available for Taps Forward.

Taps Back

This is the number of taps on your story to see the previous story post. This can mean that your content was interesting enough that the user wanted to see it again.

Note: This could also be a sign that any text you have included in your story is too long to read in the time provided. Look through your stories with many taps back to ensure there’s not too much text included.

There is no historical data available for Taps Back.

Reach Rate

This is the average reach rate of stories posted on the given day.

Reach tells you how many unique users are served your content every day. Try to maximise this metric to raise brand awareness.

There is no historical data available for Reach Rate.

Completion Rate

This is the average completion rate of stories posted on the given day.

Completion average is calculated from your stories that were seen without exit, divided by the number of impressions.

There is no historical data available for Completion Rate.

Full View Rate

This is the average full view rate of stories posted on the given day.

Full view average is calculated from your users seeing your story without exits or taps forward, divided by impressions. Fully viewed story watchers are users who are interested in your content and want to engage with it - awesome!

There is no historical data available for Full View Rate.

Best Time to Post Stories

This is the average reach rate of your stories published at specific times of the day and specific days of the week. The darkest red area is the best time for you to post stories for maximum reach!

There is no historical data available for Best Time to Post Stories.

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