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Ads section for Instagram
Ads section for Instagram

March 23, 2020

Anna avatar
Written by Anna
Updated over a week ago

We're adding the Ads section to Instagram reports, covering both dark and promoted posts.

The new Ads section gives you access to performance metrics for all your Instagram promoted posts and your separately created Instagram ads (dark posts). It also gives you a breakdown of your paid and organic likes and comments and a breakdown of your paid and organic reach and impressions for promoted posts. Furthermore, the Ads section is the place for detailed analytics for your dark posts, including paid Likes, Comments, Reach, Impressions, Engagement Rate, and Ad Clicks.

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