New metric for TikTok: Average Watch time. This new metric in the Content section of your report, shows how long users are watching your TikTok videos on average. You can now find the average watch time for each of your videos, as well as daily averages and the total average over a selected timeframe.
New metric for TikTok: Favorites. This metric shows the number of times users saved your videos. Available now for each individual video and as a graph in the Content section of your TikTok report.
New graph for Instagram: Average Watch Time. In addition to the previously available Average Watch Time metric for your individual reel posts, you can now see daily averages and the total average watch time for a selected timeframe in the Posts section of your Instagram report.
New metric for Instagram: Engagement Rate by Views. This metric is now available for each Instagram post and can be found on the detailed post page or by selecting it from the post filter in the Posts section. The Engagement Rate by Views is calculated by summing the number of Likes, Comments, and Saves, and then dividing by the number of Views.
New graph for Facebook: Link Clicks. We have added a new Link Clicks graph to the Posts section for Facebook. This graph allows you to see the total number of clicks from your posts over a selected timeframe.