Today, we're excited to announce the release of new Instagram metrics: Profile Visits from posts, Profile Visits from stories, Shares for posts and stories!
Profile Visits from Posts: Now you can track how many people visit your profile after seeing your posts. You can find the metric in the Posts section of your report. It's available as a graph allowing you to view the total profile visits over a selected timeframe, as well as data on individual post performance.
Note: Profile visits is currently note supported for carousel and reel posts.
Profile Visits from Stories: Discover how many profile visits you receive from your Stories. You can find the metric in the Stories section of your report. It's also available as a graph allowing you to view your total profile visits from stories over a selected timeframe, as well as data on individual stories.
In addition to the total Shares graph we added earlier this year, your Instagram reports now include the number of Shares for individual posts and stories. The Shares graph in both Posts and Stories sections allows you to see your overall content shares on a particular day. Now you can delve deeper and see how many times each of your posts and stories were shared by your audience.
Note: There is currently no data available for Shares on carousel posts.
The new metrics are available on all our plans starting today. Historical data for these metrics is available for all posts published in the last two years, and stories starting 15th September 2023.
We hope these new metrics will help you optimize your content strategy and boost engagement. Start exploring them now!