We've just added two new Instagram Profile metrics - Total Reach and Reach Distribution.

Total Reach is now available for date ranges less than 30 days and shows the total number of unique accounts who viewed your Posts, Stories and Ads during a selected date range.

The new Reach Distribution graph shows the percentage of followers and non-followers who viewed your Posts, Stories and Ads during the selected date range. Due to the Instagram API limitations, this metric is also only available for date ranges that are less than 30 days.

Both metrics can be found in the Profile section of your Instagram report and are available on all our plans.