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How can I see Total Reach for my Instagram profile?
How can I see Total Reach for my Instagram profile?
Mike avatar
Written by Mike
Updated over a week ago

You can find the Total Reach number in the Profile tab of your Instagram profile report.
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Please note that Total Reach is available only for date ranges that are less than 30 days. Since Reach measures unique accounts, calculating Total Reach for longer timeframes by simply summing up daily Reach values would result in counting the same user more than once, and a non-unique Reach.

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