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Stories Insights
Stories Insights
Anna avatar
Written by Anna
Updated over a week ago

Instagram Stories have become one of the most effective ways to reach and engage your audience. provides all the key metrics for you to really keep track of your Stories performance:

Impressions – The number of times your stories media was seen

Reach – The number of unique users who saw your story

Taps forward – The number of times someone taps to skip to the next piece of stories media

Taps back - The number of times someone taps to go back to the previous piece of stories media

Replies – The number of times people send messages through the Send Message option on your story

Exits – The number of times someone leaves the stories viewer to return to their feed

Completion Rate - Shows the percentage of impressions without exits. It’s calculated as impressions - exits, divided by impressions.

Full View Rate - Shows the percentage of impressions without exits nor taps forward. Calculated as impressions - exits - taps forward, divided by impressions.

Reach Rate -Shows the percentage of your followers who viewed your story. Calculated as reach divided by the number of followers on the given day.

Please keep in mind that historical data for stories is not available. We only start to report on your stories as soon as you connect your business profile to

Story data is updated hourly.

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