All Collections
TikTok Metrics
TikTok Content Metrics
TikTok Content Metrics

Learn about TikTok Content metrics and how you can use them

Anna avatar
Written by Anna
Updated over a week ago

Videos

The number of Videos published during the selected date range.

Views

The number of times Videos published during the selected date range were viewed.

Likes

The number of Likes on Videos published during the selected date range.

Comments

The number of Comments on Videos published during the selected date range.

Shares

The number of Shares of Videos published during the selected date range.

Video Engagement Rate

The sum of all Likes, Comments and Shares divided by the number of Views on a given day during the selected date range. The percentage of viewers who interacted with Videos published during the selected date range.

The graph shows the average Engagement Rate of Videos published during the selected date range.

Follower Change

The change in the number of followers on the profile in the first 24 hours the video was published. This data is available on the Gold, Platinum, and Agency plans and free trials.

Videos

Detailed data for each individual Video published during the selected date range. Videos can be sorted by Engagement Rate, Likes, Comments, Views, Shares and 24h Follower Change.

Did this answer your question?