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TikTok Ads Metrics

Learn about your TikTok paid insights

Anna avatar
Written by Anna
Updated over a week ago

Number of Ads

The number of Ads posted during the selected date range.

TikTok Ads Analytics


Ad Clicks

The number of clicks from Ads posted during the selected date range.

TikTok Ad Clicks


Ad Impressions

The number of times Ads posted during the selected date range were shown.

TikTok Ad Impressions

Ad Video Views

The number of times Ad Videos posted during the selected date range were viewed. For each video impression, plays are counted separately and replays are excluded.

TikTok Ad Views

Ad Likes

The number of Likes on Ads posted during the selected date range.

Ad Comments

The number of Comments on Ads posted during the selected rate range.

Ad Shares

The number of times Ads posted during the selected date range were shared.


Ad Profile Visits

The number of Profile Visits from Ads posted during the selected date range.

TikTok Profile Visits

Engagement Rate by Reach

The sum of Likes, Comments and Shares, divided by Reach and by the number of Ads on a given day during the selected date range. The Engagement Rate by Reach metric shows the percentage of unique accounts who interacted with Ads posted during the selected date range.

TikTok Ad Engagement Rate by Reach

Ad Spend

The cost of Ads during the selected date range.


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