Number of Ads
The number of Ads posted during the selected date range.
Ad Clicks
The number of clicks from Ads posted during the selected date range.
Ad Impressions
The number of times Ads posted during the selected date range were shown.
Ad Video Views
The number of times Ad Videos posted during the selected date range were viewed. For each video impression, plays are counted separately and replays are excluded.
Ad Likes
The number of Likes on Ads posted during the selected date range.
Ad Comments
The number of Comments on Ads posted during the selected rate range.
Ad Shares
The number of times Ads posted during the selected date range were shared.
Ad Profile Visits
The number of Profile Visits from Ads posted during the selected date range.
Engagement Rate by Reach
The sum of Likes, Comments and Shares, divided by Reach and by the number of Ads on a given day during the selected date range. The Engagement Rate by Reach metric shows the percentage of unique accounts who interacted with Ads posted during the selected date range.
Ad Spend
The cost of Ads during the selected date range.
