Number of Ads
The number of Ads by post type posted during the selected date range.
Ad Likes
The number of Likes by Ad post type during the selected date range.
Ad Comments
The number of Comments by Ad post type during the selected rate range.
Ad Clicks
The number of times Ads were clicked during the selected date range.
Ad Video Views
The number of times Ad Videos were viewed during the selected date range.
Ad Impressions
The number of times Ads were viewed during the selected date range.
Ad Reach
The number of times Ads were viewed by unique accounts during the selected date range.
Ad Shares
The number of times Ads were shared during the selected date range.
Ad Saves
The number of times Ads were saved during the selected date range.
Engagement Rate by Reach
The sum of all Likes and Comments, divided by Reach and by the number of Ads on a given day during the selected date range. The Engagement Rate by Reach metric shows the percentage of unique accounts reached who interacted with Ads posted during the selected date range.
Ad Spend
The total cost of Ads during the selected date range.
