Follower Growth by Month

This is the average follower growth percentage compared with other Instagram accounts in this cohort.

Knowing the speed of your growth in comparison with others’ is an important metric to measure brand awareness. 

Posts per Month

This is the average number of posts per month compared with other Instagram accounts in this cohort.

Post frequently enough to stay active on users’ Instagram feeds.

Engagement Rate per Post

This is the average engagement rate percentage per post compared with other Instagram accounts in this cohort.

This is useful to see how active your Instagram users are when viewing your content.

Reach Rate per Post

This is the average reach rate per post percentage compared with other Instagram accounts in this cohort.

Reach rate refers to the total amount of Instagram users who saw your post at least once.

Likes per Post

This is the average number of likes per post compared with other Instagram accounts in this cohort.

Comments per Post

This is the average number of comments per post compared with other Instagram accounts in this cohort.

Tip: To start conversations and spread brand awareness, always engage with users who comment on your content. Tag others and have fun!

Stories per Month

This is the average number of stories per month compared with other Instagram accounts in this cohort.

Stories help tell your brand’s story. Try going live, sharing some behind-the-scenes footage, or ask a question!

Reach Rate per Story

This is the average reach rate per story compared with other Instagram accounts in this cohort.

Reach rate refers to the total amount of Instagram users who saw your story at least once.

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