Benchmarks allows you to compare your performance on Instagram against competition, set meaningful targets, and gain insight into trends on Instagram.

Benchmarks works by comparing your metrics with aggregated data from other similar accounts on Instagram. You are grouped in a cohort with other accounts with a similar following on Instagram. Benchmark data is based on your average metrics in the last 30 days (Follower Growth is based on your average monthly growth the last 12 months).

Please note: Benchmarks use organic data only.

Benchmarks Metrics:

Follower Growth By Month
Compares the average monthly follower growth with other Instagram accounts in your cohort.

Posts per Month
Compares the average number of posts published per month with other Instagram accounts in your cohort.

Engagement Rate per Post
Compares the average Engagement Rate per Post with other Instagram accounts in your cohort.

Reach Rate per Post
Compares the average Reach Rate per post with other Instagram accounts in your cohort.

Likes per Post
Compares the average number of likes per post with other Instagram accounts in your cohort.

Comments per Post
Compares the average number of comments per post with other Instagram accounts in your cohort.

Stories per Month
Compares the average number of stories published per month with other Instagram accounts in your cohort.

Reach Rate per Story
Compares the average Reach Rate per story with other Instagram accounts in your cohort.


Benchmarks is available on the Platinum plan for all your logged in and competitor Instagram accounts.

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