The average Follower Growth compared with other Instagram accounts in this cohort.

Knowing the speed of your growth in comparison with others is an important metric to measure brand awareness. 

The average number of Posts per month compared with other Instagram accounts in this cohort.

Post frequently enough to stay active on users’ Instagram feeds.

The average Engagement Rate per Post compared with other Instagram accounts in this cohort.

This is useful to see how active your Instagram users are when viewing your content.

The average Reach Rate per Post compared with other Instagram accounts in this cohort.

Reach Rate refers to the total amount of Instagram users who saw your post at least once.

The average number of Likes per Post compared with other Instagram accounts in this cohort.

The average number of Comments per Post compared with other Instagram accounts in this cohort.

To start conversations and spread brand awareness, always engage with users who comment on your content. Tag others and have fun!

The average number of Stories per month compared with other Instagram accounts in this cohort.

Stories help tell your brand’s story. Try going live, sharing some behind-the-scenes footage, or ask a question!

The average Reach Rate per Story compared with other Instagram accounts in this cohort.

Reach Rate refers to the number of unique Instagram accounts who saw your story at least once.