Page Views

The number of times your page's profile has been viewed during the selected date range. This includes people who are logged into Facebook and those who aren't. If the same person visited your page twice, it’ll be considered as two views.

Historical data for Page views is available for up to two years.

Top Referrals

Top referring external domains sending traffic to your page during the selected date range.

Historical data for Top Referrals is available for up to two years.

Impressions

The total number of times any content from your page or about your page entered a persons screen. This includes posts, stories, check-ins, ads, social information from people who interact with your page and more.

Historical data for Impressions is available for up to two years.

Reach

The number of people who had any content from your page or about your page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your page and more.

Historical data for Reach is available for up to two years.

Page Actions

The number of clicks on your page's contact info and call to action button.

Historical data for Page Actions is available for up to two years.


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