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What are 'Reach' and 'Impressions'?
What are 'Reach' and 'Impressions'?
Anna avatar
Written by Anna
Updated over a week ago

Impressions is the number of times your content have been viewed, including multiple views by every single account. A single individual may see your post five times. Each time they see it, you'll get an impression. Impressions are "non-nique".

Reach is the number of unique accounts that have seen your content. Each unique individual will only be counted once, even if they viewed your content multiple times.

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