Number of Posts

The number of Posts published during the selected date range.

It allows you to easily track how may posts were uploaded, which type of content it was and when it was added. Note: If no posts were published on certain days, no data will be available for that date period. 


Historical data for Number of Posts is available except for archived posts.

Likes

The number of Likes by Post Type during the selected date range.

Number of Likes Instagram

Comments

The number of Comments by Post Type during the selected date range.

Number of Comments Instagram

Video Views

The number of times Videos were viewed during the selected date range.

Number of Video Views Instagram

Historical data for Video Views is available for Instagram business profiles for up to two years, or since converted to a business profile.

Impressions

The number of times Posts were seen during the selected date range.

Impressions Instagram

Use hashtags to boost exposure and get engagement on your posts from potential new followers.

Historical data for Impressions is available for Instagram business profiles for up to two years, or since converted to a business profile.

Saves

The number of times Posts were saved during the selected date range.

Number of Saves Instagram

Instagram users have the option to save a post to go back to at a later time. This can be found in the ‘Saved’ section of their profile. Saved posts can be an indication of how interesting or relevant your content is to your audience.

Historical data for Saves is available for Instagram business profiles for up to two years, or since converted to a business profile.

Post Engagement Rate

The sum of all Likes and Comments divided by the number of Posts and by the number of Followers on a given day during the selected date range. The percent of Followers who interacted with Posts.

The graph shows the average Engagement Rate of Posts published during the selected date range.

Historical data for Post Engagement Rate is available except for archived posts.

Profile Engagement Rate

The sum of all Likes and Comments divided by the number of Followers on a given day during the selected date range. The percent of Followers who interacted with any of Posts.

Profile Engagement Rate Instagram

Historical data for Profile Engagement Rate is available except for archived posts.

Reach Rate

The average Reach Rate of Posts posted on the given day during the selected date range. The percent of Followers who saw Posts.

Reach Rate Instagram

The graph show the average Reach Rate of Posts published on the given day.

Historical data for Reach Rate is available for Instagram business profiles for up to two years, or since converted to a business profile.

Engagement Rate by Reach

The sum of all Likes and Comments divided by Reach and by the number of Posts on a given day during the selected date range. Engagement Rate by Reach is the percent of unique accounts reached who interacted with Posts.

The graph shows the average Engagement Rate by Reach of Posts published on the given day.

Historical data for Engagement Rate by Reach is available for Instagram business profiles for up to two years, or since converted to a business profile.

Follower Change

The change of followers on the profile in the first 24 hours the media was published. This data is available on Gold, Platinum, Agency, old plans and free trials.

Top Posts

Detailed data for each individual Post published during the selected date range. Posts can be sorted by Engagement Rate, Interactions, Likes, Comments, Reach, Reach rate, Impressions, Video Views, Saves, Engagement Rate by Reach, and Follower Change.

Instagram profile media data is updated hourly on Gold, Platinum, Agency, old plans and free trials.

Historical data for Posts is available except for archived posts.

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